We use an innovative thinking framework called DERISC-CHIP to find sustainable solution. This hybrid framework is dynamic and evolving. Frameworks allow us to dive deep into multidisciplinary aspects of a business problem and solve them to improve client profitability. We derive principles, tools, techniques, methodologies from social sciences, science, constitutions, laws, design, engineering, architecture, systems engineering, and quality management principles. We seek principles & frameworks to structure our intellectual process so that it significantly adds competitive advantage and strength to our partners and clients.